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Face-to-face interviews (traditional or through digital devices)
- In-home
- Street intercept
- Mall intercept
- On-site
- Central location
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CATI (Computer assisted telephone interviews)
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Online Surveys
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Store Check (Price/ product audits)
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Panels of consumers
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Interviews with think-tanks and opinion leaders (B2B)
Main usages
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U&A research
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Concept test
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Product test
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Packaging test
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Sales promotion evaluation
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Segmentation research
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Consumer insights & trends
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Pricing
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Project feasibility (retail, services, etc.)
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Brand awareness
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Brand equity
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Loyalty brand
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Advertisement tracking
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Ad pre / post-test
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Ad and merchandising impact
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Corporate social responsibility and reputation
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Customer satisfaction / Perceived quality studies
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Customer service evaluation
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CRM Check
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Mystery shopping
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Purchase behavior
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Shopper trips
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Organization climate survey
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Employee engagement and retention
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Evaluation of organizational changes
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Institutions/ leaders image
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Opinion polls
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Political campaigns