Qualitative Research

Qualitative Research

Focus Groups

  • Focus Group / Mini Group / Peer Group
  • Confrontation Groups
  • Creative Workshops
  • On-line Sessions

In-depth Interviews

  • Face-to-face
  • Online
  • B2C/ B2B

 

Observational Research

  • In-home
  • In-stores
  • At work

Social Networks Analysis

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Main usages

  • Concept / name/ slogan Test

  • Advertisement / merchandising Test

  • Packaging Test

  • Product Test

  • Web Analysis

  • Social Web Analysis

  • Diagnosis Studies

  • Background Studies

  • Sociological Studies