{"id":2780,"date":"2018-05-16T23:20:44","date_gmt":"2018-05-16T23:20:44","guid":{"rendered":"http:\/\/www.testerconsulting.com\/?page_id=2780"},"modified":"2018-05-16T23:21:22","modified_gmt":"2018-05-16T23:21:22","slug":"quantitative-research","status":"publish","type":"page","link":"http:\/\/www.testerconsulting.com\/en\/services\/quantitative-research\/","title":{"rendered":"Quantitative Research"},"content":{"rendered":"<div class=\"row clearfix\">\n<div class=\"box two \">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-ok icon\"><\/span> <p>Face-to-face interviews (traditional or through digital devices)<\/p>\n<ul>\n<li>In-home<\/li>\n<li>Street intercept<\/li>\n<li>Mall intercept<\/li>\n<li>On-site<\/li>\n<li>Central location<\/li>\n<\/ul>\n<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-ok icon\"><\/span> <p>CATI (Computer assisted telephone interviews)<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-ok icon\"><\/span> <p>Online Surveys<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-ok icon\"><\/span> <p>Store Check (Price\/ product audits)<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-ok icon\"><\/span> <p>Panels of consumers<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-ok icon\"><\/span> <p>Interviews with think-tanks and opinion leaders (B2B)<\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n<div class=\"box two \">\n<img loading=\"lazy\" class=\"alignnone size-medium wp-image-2383\" src=\"http:\/\/www.testerconsulting.com\/wp-content\/uploads\/2014\/09\/Metodologias-Cuantitativas1-300x300.jpg\" alt=\"Metodologias-Cuantitativas\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.testerconsulting.com\/wp-content\/uploads\/2014\/09\/Metodologias-Cuantitativas1.jpg 300w, http:\/\/www.testerconsulting.com\/wp-content\/uploads\/2014\/09\/Metodologias-Cuantitativas1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/div>\n<\/div>\n<hr class=\"style-three margin-t5 margin-b5 \"  data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\" data-rt-animation-group=\"single\" >\n<h3>Main usages<\/h3>\n<div class=\"shortcode_tabs tab-style-one\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeIn\" data-rt-animation-group=\"single\"><div class=\"tabs_wrap\"><ul class=\"tabs clearfix\"><li><a href=\"#\">Products and markets<\/a><\/li><li><a href=\"#\">Brand<\/a><\/li><li><a href=\"#\">Customer Satisfaction<\/a><\/li><li><a href=\"#\">Shopper<\/a><\/li><li><a href=\"#\">OCS<\/a><\/li><li><a href=\"#\">Society<\/a><\/li><\/ul><div class=\"panes\">\n <div class=\"pane fluid\">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>U&amp;A research<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Concept test<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Product test<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Packaging test<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Sales promotion evaluation <\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Segmentation research<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Consumer insights &amp; trends<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Pricing<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Project feasibility (retail, services, etc.)<\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n <div class=\"pane fluid\">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Brand awareness <\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Brand equity<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Loyalty brand<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Advertisement tracking<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Ad pre \/ post-test<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Ad and merchandising impact<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Corporate social responsibility and reputation<\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n <div class=\"pane fluid\">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Customer satisfaction \/ Perceived quality studies <\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Customer service evaluation <\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>CRM Check<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Mystery shopping<\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n <div class=\"pane fluid\">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Purchase behavior<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Shopper trips<\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n <div class=\"pane fluid\">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Organization climate survey <\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Employee engagement and retention <\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Evaluation of organizational changes <\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n <div class=\"pane fluid\">\n\t \n\t \n\t\t\n\t\t<ul class=\"with_icons default default_size\" data-rt-animation-group=\"group\">\n\t\t\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Institutions\/ leaders image<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Opinion polls<\/p><\/li>\n <li class=\"box one first last\" data-rt-animate=\"animate\" data-rt-animation-type=\"fadeInDown\"><span class=\"icon-right-open icon\"><\/span> <p>Political campaigns<\/p><\/li>\n\n\t\t<\/ul>\n\t\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Main usages<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2772,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/pages\/2780"}],"collection":[{"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":2,"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/pages\/2780\/revisions"}],"predecessor-version":[{"id":2782,"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/pages\/2780\/revisions\/2782"}],"up":[{"embeddable":true,"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/pages\/2772"}],"wp:attachment":[{"href":"http:\/\/www.testerconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}